Qualia?! What happened to StorySurvey?

We don’t do surveys

Our app used to be called StorySurvey. We thought it was a good name.

But we couldn’t get clients to stop thinking like a survey:

Boring closed question 1: how much do you like fish?

Boring open question: why?

Boring closed question 2: how much do you like beer?

Boring open question: why?

Asking questions like this puts the survey designer in the driving seat. The respondent might be thinking “but, but, these questions are wrong, I want to tell my own story.”

Our aim with Qualia Interviews is to put the respondent in the driving seat.