AI-led conversational interviews

For research and evaluation. Go beyond questionnaires. Collect stories and find out what people are really thinking.

Try a demo interview Create an interview

Built on a peer-reviewed method and used in real evaluations with studies in the UK, Chile, Austria and Belgium. See the case studies.

Collect stories from your stakeholders

Ask open-ended questions and let the AI follow up so every response is a real conversation, not a free-text box.

Find out what people are really thinking

Interviewees can answer in their own words, with prompts that adapt to what they say.

Explore complex situations

Qualia can follow unexpected threads and probe for detail when a simple questionnaire would miss the point.

Reach people in different languages

Qualia adapts to the interviewee's language, so one interview design can work across groups.

Set up and deploy in minutes

Design, test, and send an interview link without installation or scheduling.

Summarise the interviews

Download transcripts and use Qualia's overview reports to move from conversations to evidence.

Why Qualia

Built by researchers

Made by Causal Map Ltd, an evaluation team, around a peer-reviewed workflow for gathering and analysing stories at scale.

From interviews to causal maps

Export straight into Causal Map to code and visualise the causal stories in your data.

Priced for small teams and NGOs

Pay-as-you-go credits and no subscription, with grants and discounts for projects in the global South.

Built for research and evaluation

Qualia is made for evaluators, researchers and NGOs, not product teams. It fits open-ended work where you need real stories, not tick-boxes.

Typical uses

Programme and impact evaluation
Outcome Harvesting and Most Significant Change
Academic and student feedback
Social and qualitative research
Multi-country, multilingual studies

EU-only option for GDPR-conscious projects

Keep data in the EU when your project needs GDPR-conscious hosting.

Design

Create and test your interview in the Qualia app.

Send interviewees a link to open the interview in their browser.

Interview

They chat with the AI interviewer by text or voice.

Summarise

Ask Qualia for overview reports across the interviews.

Download

Export transcripts and summaries for your own analysis.

Interview Advisor

Get help creating a better interview before you send it out.

Keys

Keep track of who said what when you need named or grouped responses.

Automatic Respondents

Test your interview design with simulated interviewees before launch.

Running a larger evaluation?

We also use Qualia in our own consultancy. Talk to us about your project and we can help design and run it.