AI-led conversational interviews

For research and evaluation. Go beyond questionnaires. Collect stories and find out what people are really thinking.


Collect stories from your stakeholders

Ask open-ended questions and let the AI follow up so every response is a real conversation, not a free-text box.

Find out what people are really thinking

Interviewees can answer in their own words, with prompts that adapt to what they say.

Explore complex situations

Qualia can follow unexpected threads and probe for detail when a simple questionnaire would miss the point.

Reach people in different languages

Qualia adapts to the interviewee's language, so one interview design can work across groups.

Set up and deploy in minutes

Design, test, and send an interview link without installation or scheduling.

Summarise the interviews

Download transcripts and use Qualia's overview reports to move from conversations to evidence.

EU-only option for GDPR-conscious projects

Keep data in the EU when your project needs GDPR-conscious hosting.

Design

Create and test your interview in the Qualia app.

Share

Send interviewees a link to open the interview in their browser.

Interview

They chat with the AI interviewer by text or voice.

Summarise

Ask Qualia for overview reports across the interviews.

Download

Export transcripts and summaries for your own analysis.


Interview Advisor

Get help creating a better interview before you send it out.

Keys

Keep track of who said what when you need named or grouped responses.

Automatic Respondents

Test your interview design with simulated interviewees before launch.

Create your first interview in minutes and get £50 in free credits Create an interview