Qualia?! What happened to StorySurvey?
We don’t do surveys!
Our app used to be called StorySurvey.
We thought it was a good name.
But we couldn’t get clients to get away from thinking like a survey:
Boring closed question number 1: how much do you like fish? Boring open question: why?! Boring closed question number 2: how much do you like beer? Boring open question: why?!
Asking questions like this puts the survey designer in the driving seat.
The respondent might be thinking “but …. but … these questions are wrong! I want to tell my own story!”
Our aim with Qualia Interviews is to put the respondent in the driving seat.
